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e-Commerce Questions: Shopify Vs Magento

e-Commerce Questions: Shopify Vs Magento

Picking an e-commerce platform for your online store can be pretty tricky, especially given the sheer amount of platforms available, each with their own features, benefits and drawbacks. Many would consider going straight to Shopify, because it's so well known, but there's also Magento, which boasts some unique benefits not seen with Shopify. If you're … Continue reading e-Commerce Questions: Shopify Vs Magento

The Importance Of Crafting Your Core Message For Your Branding Strategy

The Importance Of Crafting Your Core Message For Your Branding Strategy

Behind every Branding Strategy lies a core message; a statement that tells audiences what it is that your company stands for, why your brand matters, and what makes you stand out from everyone else in your field. A well crafted core message shows the companies values and defines your brand, which is why it’s important … Continue reading The Importance Of Crafting Your Core Message For Your Branding Strategy

How To Measure Your Results With Google Analytics

Measure Your Results With Google Analytics

Google Analytics can be an amazing tool, but it’s pretty much as useful as an ice cream if you don’t know what exactly you’re supposed to be measuring. When it comes to content marketing, many think that as long as they’re producing as many articles as possible, then they’re on the right track, which is … Continue reading How To Measure Your Results With Google Analytics