Picking an e-commerce platform for your online store can be pretty tricky, especially given the sheer amount of platforms available, each with their own features, benefits and drawbacks. Many would consider going straight to Shopify, because it’s so well known, but there’s also Magento, which boasts some unique benefits not seen with Shopify.
If you’re planning on creating your own online store, or you’re planning on switching to a new platform, you’d definitely need to think over the subject of the Shopify vs Magento question. Many people flock to both, and there is a benefit to picking one over the other, but we’ll need to look at which is better, Shopify or Magento as an e-commerce platform.
Shopify Vs Magento – The Features
Online Store Functionality: When it comes to the absolutely basics of functionality, Shopify and Magento are pretty similar, with both having a lot of power and being easy to maintain. However, when it comes to setting up, the former is definitely superior.
Coupons & Discount Codes: Many e-commerce stores are made or broken in the eyes of the public by whether or not they offer discounts every now and again. This is why many looking to set up their stores need to see whether or not platforms allow the integration of coupons and discount codes. Magento is definitely in the lead here, as its biggest competitor doesn’t offer much in this capacity.
Apps & Add-Ons: User Experience (UX) is a major part of whether or not customers come back to your e-commerce store, or whether or not they buy something in the first place. This is where the introduction of Apps and Add-Ons comes into play; Shopify offers a little over 100 different paid or free apps in order to enhance your stores functionality, but Magento again takes the lead with well over 5,000 due to the platforms open source nature.
SEO: There’s no point in having a beautiful and highly functional e-commerce store if you can’t get people to see it, which is why SEO is such a major player. Both Shopify and Magento are also neck and neck when it comes to SEO, so there isn’t really much of a difference in this regard.
Customization: Just like with SEO capabilities, if you’re taking customization into the Shopify vs Magento debate, you’re not going to see much of a difference. Both platforms offer HTML and CSS capabilities, such you’ve pretty much got unlimited customization.
So, Should I Choose Shopify Or Magento?
When it comes to choosing which platform to host your e-commerce store, as you can tell by the above points it’s pretty close; much too close to definitively say which one is better than the other. Where one might excel over the other, with a few weeks and the competitiveness between both, it may not be too long before the other catches up.
The choice comes down to personal choice and how much you’re willing or able to spend on your platform with Shopify and Magento offering free and premium themes starting at $80 and $1 respectively, plus their relative transaction fees, which can vary from store to store.